BRAND-DRIVEN PRODUCT DESIGNER
I turn complexity into meaningful digital experiences.
I work at the intersection of product, brand and storytelling.
With a background in advertising, I bring a strong sense for narrative and clarity into complex digital products. Today, I help teams turn complexity into experiences that are intuitive, scalable and built for real people.
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JOURNEY
Education
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Kommunikationsdesignerin
2001 - 2004
Hamburger-Technische-Kunstschule
2004 - 2006
Miami Ad School
Art Direction/Design
Agency Experience
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4+ Years
BBDO Germany
Art Director
1+ Years
Grey Global Group
Senior Art Director
2+ Years
Dorland Werbeagentur
Creative Director
Independent Freelance Projects
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10+ Months
farmerJoe
Designing a platform to simplify collaboration in agricultural production.
Creating digital experiences that simplify collaboration across the agricultural supply chain.
4+ Years
neara
Designing clarity for complex technology.
Designed the marketing website for an AI platform, translating complex infrastructure solutions into clear, engaging digital experiences.
2+ Months
Mercedes-Benz
The Urban Art by Mercedes-Benz
Created bespoke animations and visual assets for more than 25 artists, giving every story its own visual identity.
4+ Years
Oula
Shaping the future of women's healthcare.
Leading product design across patient and provider experiences for a modern maternity and women's health platform.
