BRAND-DRIVEN PRODUCT DESIGNER
I turn complexity into meaningful digital experiences.
I work at the intersection of product, brand and storytelling.
With a background in advertising, I bring a strong sense for narrative and clarity into complex digital products. Today, I help teams turn complexity into experiences that are intuitive, scalable and built for real people.
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the journey
JOURNEY
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Education
2001 - 2004
Kommunikationsdesignerin
Hamburger-Technische-Kunstschule
2004 - 2006
Miami Ad School
Art Direction/Design
Agency Experience
4+ Years
BBDO Germany
Art Director
1+ Years
Grey Global Group
Senior Art Director
2+ Years
Dorland Werbeagentur
Creative Director
Independent Designer
Selected Work
10+ Months
farmerJoe
Designing a platform to simplify collaboration in agricultural production.
Creating digital experiences that simplify collaboration across the agricultural supply chain.
4+ Years
neara
Designing clarity for complex technology.
Designed the marketing website for an AI platform, translating complex infrastructure solutions into clear, engaging digital experiences.
Short term
The Urban Art by Mercedes-Benz
The Urban Art by Mercedes-Benz
Created bespoke animations and visual assets for more than 25 artists, giving every story its own visual identity.
4+ Years
Oula
Shaping the future of women's healthcare.
Leading product design across patient and provider experiences for a modern maternity and women's health platform.
